Recognise the prevalence of video in social media and its importance as a marketing medium for businesses.
Set up a personal or brand YouTube channel with appropriate customizations.
Create SMART video marketing goals.
Discover potential keywords for ranking of video content for increased visibility on YouTube.
Craft out video marketing content strategy.
Conduct on-page SEO audit for YouTube channel.
$988 ($1057.16 Inc. GST) per participant
SDF grant entitled, 1 hour lunch not claimable
Skillsfuture Credit eligible for Singapore Citizens aged 25 and above
Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee payment
You may use UTAP Grant to defray 50% of the unfunded course fee, capped at $250/year
Eugene Macarius Tan
Eugene Macarius is affectionately known as The SEO King in the Digital Marketing Fraternity and was the former Digital Director of Standard Chartered Bank, Retail Banking in Singapore.
His prior experiences include the implementation of Customer Relationship Systems (CRM), Shopper Loyalty Programmes as well as consulting the lawyers on PDPA implementation for major shopping mall groups in Singapore and Malaysia. Eugene is also an avid Digital Marketing Strategist as well as a Certified Search Engine Optimization (SEO) Principal Consultant & Coach.
He has been actively managing 360 Digital Marketing Campaigns for corporations and Small Medium Enterprises (SMEs) to create a Digital Footprint to Attract, Engage and Retain more customers. With an excellent track record for cultivating close relationships with clients, he has built deep trust and long-term business relationships with his clients.
Eugene is very active in the Startup Entrepreneurship arena and is currently a Mentor with Republic Poly's (RP) Entrepreneurial Partnership & Innovation Community (EPIC) to support pre startup and startup teams in RP as well as a Mentor for the Professional Diploma in Digital Marketing Implementation at Lithan Academy.
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